Greater Waco is rapidly changing in real time, and the places people choose to spend their time, money, and attention tell an important story. Join us for a timely conversation where we’ll use insights from foot traffic data, tourism trends, and migration patterns from Placer.ai to show where growth is happening, what consumer behavior is signaling, why those shifts matter for local businesses and community leaders, and strategies to respond to the changes.

The discussion will include local examples from retail, dining, and visitor destinations, along with broader patterns in Texas and the U.S. that help put Waco’s momentum into context.