Business PowerHour "From Zip Code to Zero Waste: The Power of Addressable Ads"

Description

Business PowerHour will be held Tuesday, August 19th from 11:30 a.m. – 1:00 p.m. Lunch and Networking at 11:30 a.m. and the presentation begins at 11:45 a.m. Our Guest Speakers are Nathan McCray and Shelley Brownlee with Spectrum Reach. 

TOPIC: "From Zip Code to Zero Waste: The Power of Addressable Ads" 

Ready to reach the right customers in the right homes across Waco—without wasting a dollar? Join us at the Greater Waco Chamber of Commerce on August 19th for a powerful session tailored to local businesses. Discover how addressable advertising empowers you to:

1. Pinpoint your perfect audience by Zip Code, behavior, and household type
2. Maximize your ad dollars with precision targeting and zero waste
3. Measure real results - see who saw your ad and what actions they took

In just 30 - 40 minutes, you'll learn:

• What makes addressable advertising more effective than traditional ads
• Which types of businesses benefit most - and why it works for Waco
• The top platforms that offer addressable ads and what it takes to get started
• 5 must-ask questions when choosing a media partner

This session is ideal for:

Local restaurant, retail, home service, auto, professional service, and healthcare businesses - anyone who wants smarter, more measurable advertising.

Don't miss your chance to modernize your marketing and grow your business with the tools big brands use - now available for small businesses in Central Texas.

SEATS ARE LIMITED - RESERVE YOUR SPOT TODAY!

About the Speaker: Nathan McCray

Nathan McCray is a Sales Manager at Spectrum Reach, where he leads a high-performing team dedicated to helping Central Texas businesses grow through smarter, more strategic advertising. With over 25 years of experience in advertising and marketing, Nathan brings deep industry knowledge and a consultative approach to every client interaction.

He specializes in translating complex ad tech into clear, actionable strategies for small and mid-sized businesses, making advanced tools like addressable advertising, streaming TV, and digital targeting accessible and effective. Nathan is passionate about delivering real results and believes that every business, no matter the size, deserves the power of precision marketing.

About the Speaker: Shelley Brownlee
Shelley Brownlee is an accomplished media and advertising leader with over 30 years of experience in digital transformation, strategic sales development, and client success. As Senior Manager of Sales Development and Transformation for Spectrum Reach’s Central Region, she drives initiatives that empower teams, enhance campaign effectiveness, and foster innovation across markets.

Throughout her career, Shelley has consistently delivered results by blending data-driven strategy with a collaborative, people-first approach. She is passionate about mentoring talent, embracing emerging technologies, and helping brands navigate the evolving media landscape.