Description

Business PowerHour will be held July 16th from 11:30 a.m. – 1:00 p.m. Lunch and Networking at 11:30 a.m. and the presentation begins at 11:45 a.m. Our Guest Speaker is Nathan McCray, Local Sales Manager of Spectrum Reach. TOPIC: "Customer Match Marketing: From Data to Conversions"

Customer Match Marketing matches all of the customer data you have compiled for your business with the right advertising platforms to deliver hyper-targeted advertising that drives engagement and conversions.

In this Business Power Hour, you’ll learn the basics of Customer Match Marketing, how it fits into your marketing strategy, customer data collection, the top advertising platforms available and the best next steps for you to get started with Customer Match Marketing.

Why should you care about Customer Match Marketing?
Imagine being able to:

• Pinpoint Your Target Audience: Use your customer data to reach the right people with the right message.
• Maximize Your ROI: Spend your marketing budget more effectively and see higher returns.
• Stronger Customer Relationships: Foster loyalty by delivering relevant and meaningful interactions.

Who Should Attend?

• Marketing Professionals: Looking to enhance their skills and effectiveness.
• Business Owners: Seeking to grow their customer base and increase loyalty.
• Data Analysts: Wanting to leverage data for better marketing decisions.

Spectrum Reach provides custom advertising solutions for local, regional, and national clients offering multi-screen solutions that connect businesses to consumers across every screen alongside premium video content.

***This event is a member benefit. If you are not a member and are interested in learning more about membership, please contact Lupe Teichelman at lteichelman@wacochamber.com***