Description

Business PowerHour will be held July 18th from 11:30 am – 1:00 pm. Our Guest Speaker is Alex Holzworth with Spectrum Reach 

TOPIC: "Google Made Me Switch to GA4, Now What?" 

On July 1st, Google switches from Universal Analytics (UA) to Google Analytics 4 (GA4). If you haven’t made the switch, it's important to know your website stopped collecting analytics on 7/1. If you have made the switch, now what? Join Alex as she walks you through some GA4 Tips and Tricks. Please bring your laptop for some hands-on work

Key takeaways: 

• GA4 Set Up: Best Practices 
• Integrating GA4 with Digital Advertising Campaigns 
• Using GA4 as an Attribution Tool 

Alex Holzworth is Advanced Advertising Sales Manager with Spectrum Reach in Austin.