At BrightFarms we grow in an indoor, controlled environment, and sell our produce locally. Unlike field grown greens, which are subject to harsh weather conditions and a long journey from southern California across the US, our greens are grown for flavor and nutrition instead of durability. BrightFarms greens are grown in water in a hydroponic system and given the perfect amount of nutrients, so they don’t 'struggle' which can cause greens to become tough and bitter. Given this perfect environment, and a short drive to the local supermarket, we are able to harvest them at their best which results in beautifully fresh and tender salads.